Imagine you have a coworker who likes to bake. Every week, they bring in a batch of delicious, homemade cookies and leave them in the break room. Next to the plate of cookies is a sign, “If you like my cookies, could you please just leave me a note and tell me what you like about them? The more feedback you leave about what you like, the more incentive I have to bake.” A hundred coworkers walk by and take a cookie. One person leaves a note. “Great cookies! Bake some more soon!”

The next week, once again there are cookies in the break room with the same sign. Once again a hundred people take a cookie and only one person leaves a note. “Nice! More soon!”

Week Three- Once again, a hundred people take a cookie. No one leaves a note.

Week Four- One hundred people take a cookie. No note.

Week Five- There are no cookies. Someone leaves a note. “Where are the cookies? I loved them. Please, please bake some cookies.”

Week Six- There are no cookies. Ten people leave notes. “I miss your cookies. They were my favorites. I loved the chocolate chips. My friend really liked the way you had almonds in the cranberry ones.”

Week Seven- Motivated by the wonderful notes, the baking coworker stays up late to bake the best batch of cookies they have ever made. That week, a hundred people take a cookie. No one leaves a note.

The co-worker gives up baking for their colleagues.

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